I'm feeling a tad worse for wear this morning, largely due to consuming a lot of organic wine at last night's Newconsumer.com launch party. I don't usually drink, partly because I cycle religiously everywhere in London, but last night I bucked my habits because of the offer of a free ride from ecoigo, the latest Prius-packing, emission-offsetting taxi - or 'environmentally conscious executive car service' in its words - to hit the capital.
The actual experience was fautless. Like the Addison Lees of this world, you get a text when the car's arrived - mine was 10 minutes early for the outward leg, five minutes late for the return, which was forgivable considering the apocalyptic winds had played havoc with traffic.
Both drivers were as courteous as they come, and the Prius bonus is that the car is very quiet in the stop-start of London jams, as it runs a lot on the electric motor. Ecoigo's other main green credential, high MPG car fleet aside, is that it double offsets the emissions from your trip; I've dropped them a line to find out which company they use.
Fri evening update: Ecoigo does its offseting through the World Land Trust, which is consulting with DEFRA on the proposed new offsetting standards, published today. Oh, and the company offsets its office energy use as well as its car. Lastly, I forgot to mention the firm's drivers provide one of the most eco-friendly bottled waters out there: the compost-happy Belu. If you fancy reading a longer piece on green options for water bottles, cast your eye over this Newconsumer.com piece.
This is blurry pic from inside one of Ecoigo's smart black Prius cabs (taken, funnily enough, when I was completely sober, so I should've done better):