Greenpeace's Greener Apple campaign shoots, scores!
Greenpeace's hammering of Apple's eco record has paid off, resulting in Steve Jobs unveiling several green pledges yesterday. Take a look. The plans include expanding its iPod recycling scheme to worldwide Apple stores, removing brominate flame retardants by the end of 2008, plus recycling 28 per cent of the weight of its Macs, Pods and other kit by 2010. Jobs' manifesto is an OK modest move, but there's room here for Greenpeace to do more lobbying soon (as the charity says here).
Some of them aren't pledges though, but statements of what they've already done and are already doing. I guess they learned that they should be more transparent about these things.
Posted by: Lynn | May 10, 2007 at 04:45 PM