Ever wondered how much global cotton is organic? No? It's not really pub banter, is it? Well, it's less than one per cent right now, but - if the Organic Exchange's optimistic hopes are right - it could jump to 10 per cent within a decade. I've just been chatting with the Exchange's director, Rebecca Calahan Klein, and she told me that between 2015 and 2020 is a realistic time-frame. If you're thinking 'that's great, but why can't I find organic cotton on the high street right now? Why did H&M not re-order its organic range after flogging it in 3 weeks?', then keep the faith.
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