I don't use phonebooks anymore - this campaign's a shameless PR stunt by online directory 192.com, but it has a good point. The last phonebook delivered to my flat went straight in our recycle bin, simply because I use Google searches and Google Maps to look companies up. According to 192, 75 million directories are delivered every year: equivalent to a painful 75,000+ tonnes of paper. As a solution, it proposes sticking these posters up when deliveries are due in your area (expect dates on the campaign site soon).
Get 10% off Fairtrade flowers - remember Imogen Stone, who I wrote about the other day? It's kindly giving thegreenguy readers a 10% discount at the checkout: just use thegreenguy as your discount code (it's case-sensitive).
Ethical Superstore's carbon offset deliveries - I've been checking out this new eco shop for a while now, and it's stocking some decent stuff. However, yesterday was the first time I noticed it gives you the chance to pay a quid on top of your order to 'carbon offset' the delivery with Climate Care. Expect others to emulate 'em.
I don't know about in the UK, but here in Canada the phone book surely won't go anywhere for a long time. They make too much money with adverti$ements in the yellow pages. Good idea but I still see a need to have the white pages printed and kept in the phone booths (which I rarely find anyway) and available to order or purchase for those who don't have Internet access. Not everyone lives online or has their computer on 24-7.
Posted by: Ruhh | November 27, 2006 at 06:32 PM
Hi Ruhh, I agree they're not going away anytime soon, but - here in the UK, at least - it'll be nice when they're not delivered to every home, regardless of whether you want one or not.
Posted by: Adam Vaughan | November 30, 2006 at 02:01 PM